The Plymouth ROC bar denied responsibility Monday for a racy flyer promoting its Thursday college night promotions during a review with the Plymouth City Commission's Liquor License Review Committee.

The bar, represented by lawyer Keith Kecskes, appeared Monday before the committee as part of a quarterly review prescribed at a June 18 hearing addressing a laundry list of liquor-related complaints stemming from the venue, including serving minors, over-serving and staying open past 2 a.m. At the June hearing, the business agreed to abide by a 13-point plan, which included enhanced security measures and a transition to a more family friendly climate.

Mayor Dan Dwyer took umbrage at the business' apparent embrace of a nightclub climate instead of the family friendly restaurant atmosphere promised to the city when it opened. Dwyer particularly took issue with a recent digital flyer bearing the business' name and drink specials, featuring three scantily clad girls in college team attire advertising $2 beers, $3 "you-call-its," and $4 "bomb" drinks, and the image of beer pong equipment.

Kecskes said the business denies responsibility for the flyer, alleging the flyer was posted on Facebook and Plymouth ROC was tagged without the owners' consent. Kecskes told the committee the flyer, created by promotions and design firm Star Concepts, was funded by radio station WKQI-FM, Channel 955, and not the Plymouth ROC. 

Kecskes said the restaurant has succeeded in implementing security measures since the business last was before the committee and hasn't had any recent alcohol-related incidents.

"Despite meeting milestones, we're answering to a flyer that we didn’t draft, we didn’t print, we didn’t post, didn’t put in our facility and didn’t put on any telephone poles," Kecskes said.

Dwyer told Kecskes that regardless of who authorized the flyer, the fact it was posted in the first place was a cause for concern after the business had agreed in June to be more of a familhy friendly venue.

"In this town, this stuff matters," Dwyer said.

Plymouth Police Chief Al Cox agreed with Kecskes that the restaurant's new security measures appear to have prevented past violations from recurring.

No action was taken by the committee, as Monday's hearing was a scheduled quarterly meeting. The two sides will meet again in December.