Now through Jan. 4, Meijer will donate $1 for every package of Huggies diapers sold – enough diapers for up to 25,000 babies for a day – to the National Diaper Bank Network through the Huggies Every Little Bottom program to help ensure babies throughout the Midwest have an adequate supply of diapers.
Huggies will also donate 150,000 diapers to the program.
The program will encompass all pack sizes of Huggies diapers.
“We understand that buying diapers can be a burden for some of our customers, especially during the holiday season,” said Lynn Hempe, group vice president of softlines for Meijer. “We’re supporting the Huggies Every Little Bottom program this season to help ease that stress so babies have the diapers they need.”
According to a recent study in the journal Pediatrics, one in three moms nationwide struggle with diapering their child. Women who are in need of diapers for their children reported more difficulty with stress management and depression – all which can negatively affect a child’s health and development.
“Meijer is renowned for its loyalty to the families and communities it serves,” said Joanne Goldblum, National Diaper Bank Network executive director and founder. “The partnership with Huggies further elevates awareness of diaper need as a serious, yet often hidden, consequence of poverty. The dollars generated will help keep more babies clean, dry and healthy. ”
Source: news release