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Midnight Merriment with Busch’s and Oberon

Be the first to quench your thirst! Celebrate with Busch’s Fresh Food Market during the midnight release of the long-awaited summertime favorite - Bell’s Oberon Ale!

During the seemingly endless winter months in Michigan, we not only look forward to sunshine and warm summer days, but the delights that come with it, like crisp, invigorating Bell’s Oberon Ale!

The unique and delicious flavors of Oberon are made from wheat ale fermented with Bell's signature house ale yeast, creating an infusion of spicy hop character and mild fruity aromas. With the addition of wheat malt, a smooth ale is born that will leave your taste buds dancing and your palette refreshed. Each year craft beer connoisseurs anxiously await the March arrival of this classic seasonal treat, synonymous with the approaching summer months and outdoor gatherings.

This year Busch’s wants to share the Oberon excitement with an exclusive midnight release! Select Busch’s locations will stay open on Sunday, March 24th until 1:00 a.m. (Monday, March 25th) just so you can be the first to get your hands on this year’s Oberon. Mark your calendar and bring fellow Oberon enthusiasts for the festivities! When the clock strikes 12:00 a.m., Busch’s will officially begin selling this year’s release of Bell’s Oberon Ale. You’ll get a free navel orange with the purchase of any 6 or 12-pack of Oberon, plus there will be cool giveaways like Bell’s pint glasses, koozies and more (while supplies last)!

Join us for this special event and be the first to get your Oberon fix this year!  Participating Busch’s locations include Ann Arbor S. Main St., Ann Arbor Green Rd., Saline, Plymouth/Northville, Dexter and Pinckney.  See you on March 24th at midnight!  

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