Combining Career, Passion One Race at a Time

Brandon Coats, retail marketing planner for Renewal By Andersen, sponsors runners to participate in local races.

Brandon Coats had a new idea for his boss when he was hired as retail marketing planner for Renewal by Andersen Window Replacement. He wanted to publicize the company by sponsoring runners in area races.  His boss was skeptical at first, but agreed anyway.  "I don't think anyone else does this kind of stuff," Coats said. Coats, 36, of Livonia, joined the company a year and a half ago. He said he has sponsored runners in 18 races and expects it to be more than 20 by the end of the year. Sponsoring runners is a more interactive way of getting people to notice the company rather than being at a booth, he said. He designed the running shirts with the company's logo, which on the back say "Like my shirt? After the race, I'll let you see the …

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